About Millennial Marketing

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Millennials have been described as the first global generation and the first generation that grew up in the Internet age. The generation is generally marked by elevated usage of and familiarity with the Internet, mobile devices, and social media,which is why they are sometimes termed digital natives. Born between 1990s and the 2010s, these consumers MAKE UP 21% OF CONSUMER DISCRETIONARY PURCHASES, WHICH IS ESTIMATED TO BE OVER A TRILLION DOLLARS IN DIRECT BUYING POWER AND A HUGE INFLUENCE ON OLDER GENERATIONS

Over the past decade, advertisers have adapted to the boom of technology and the introduction of various new marketing channels and tactics. From a marketer’s perspective, effectively communicating with shoppers has never been more challenging, given that each generation’s buying habits vary significantly.

We survey consumers of all ages to find out which marketing tactics and channels resonate with each generation to help you streamline your advertising efforts and tailor your strategy to your target audience.